Posted at 13 December 2016

Diana Pet Food has formed a strategic partnership with Dilumix in the field of pet health and nutrition solutions

Press release

A partnership in pet health & nutrition market

Diana Pet Food announces a strategic partnership with Dilumix, a important producer in the pet food ingredients business, located in Leme - Brazil.
Aligned with Diana Pet Food’s strategy of developing innovative solutions to improve cats and dogs wellbeing, this Alliance will leverage complementary resources and expertise to jointly manufacture and market natural sugarcane fibers.

Fibers: a promising market

Dietary fibers play an important role in the management of overweight pets, obesity and diabetes which increasingly affect pet populations. Fiber sources from cereal grains, whole grains and fruits are receiving special attention from the pet food industry.
Aside from their nutritional and nutraceutical properties, these sustainable fiber sources have positive appeal for pet owners due to their transversal health benefits in weight and obesity management, intestinal health, hairball control, dental hygiene and glycemic control.

Joining forces to grow with market demand

The product resulting from this combined activity, the Fiber 3DTM, will be marketed by the brand Vivae, a Diana Pet Food business, providing innovative and natural nutrition solutions, visibly improving pet health and well-being.
The partnership between Diana Pet Food and Dilumix will improve the technical performance of the product meeting market demand, develop market expertise and increase the worldwide sales network.
The Alliance will jointly ensure  globally consistent sourcing and will be supported by a new Dilumix plant, expected by year-end 2018.
“We are delighted to embark on this partnership with Dilumix. Building a strong business model with partnerships or acquisitions, investing in growth drivers is part of our strategy of development.”
Diego Maurizio, Diana Pet Food LATAM Director