Posted at 19 November 2019

Webinar: How to differentiate your pet food brand with preventive healthy aging offers

Tuesday, December 10th - at 8:00 AM Central (Chicago) or 3:00 PM CEST (Paris)


The average pet lifespan has been continuously increasing over the past years to reach 11 years for dogs and 12 years for cats. Seeing their pets growing old in good shape is the main payoff for pet parents. Therefore, developing specific pet food for senior cats and dogs has become an increasingly hot topic in pet food innovations.


The aging process causes numerous metabolic and physiological changes such as oxidative stress and inflammation. These modifications have various harmful effects on pets, including joint health issues, cognitive decline, and immune function alterations. Broadly similar to one another, most of the existing solutions to limit pet aging consequences treat the problems once they are established or do not have proven efficacy to prevent aging signs. That makes it challenging for a brand to differentiate itself from competitors and grab consumers’ attention on the shelf.


In this webinar, Hélène Saunier - Health & Nutrition EMEA Product Manager, Diana Pet Food - and Fernando de Oliveira - Health & Nutrition Veterinary Nutritionist & Product Manager, Diana Pet Food - will explain you how to stand out from the crowd using a different approach to tackle aging problems and offering preventive solutions of proven efficacy that limit the onset of age-related disorders.