Posted at 12 December 2019
Key success factors for a winning clean label strategy
Pet Food Forum USA | August 19th to 21st 2020
More than just one of the many trends that stimulate pet food market, clean label is becoming a major catchphrase to satisfy the numerous and various expectations of mindful consumers... without any legal definition.
At Pet food Forum USA, Cécile Saint-Paul, Marketing Director for Diana Pet Food North America, will provide pet food manufacturers interested by clean label with a list of essential parameters to secure and hazards to deal with for developing products with credible and relevant positioning.
She will give an overview of the possible paths manufacturers can take to join the clean label movement, covering natural claims and many more.