Solutions targeting both pets, pet owners and brand’s manufacturers

Today, more and more owners consider their pets as members of the family. Projecting their own preferences and needs on their animals, they are becoming more engaged when shopping for pet products, and expect more choices, quality, and enjoyment for their pets.

We take into account all stakeholders to improve the quality of life of pets, increase pet owner satisfaction,  and support customer brand performance, all at once.

Pet food business solutions

Diana Pet Food’s expert brands are providing multiple solutions to pet food manufacturers: SPF develops palatability enhancers, while Vivae specializes in health solutions, and Videka concentrates on pet food protection.


Performance measurement

Diana Pet Food’s expert measurement-center, Panelis, validates the performance of expert brands solutions, and of customers' products.

Our approach is infused with a strong culture of innovation, pets’ well-being, food safety and sustainability.