Posted at 28 November 2019
Segmentation of pet owners in terms of response to pet food odors, and link with emotional experience
Pets feeding time is one of the most important bonding moments between an owner and his pet. As the human sense of smell is closely connected to emotions and memories, the odor of pet food plays a crucial role in the owner experience of his pet meal.
The poster presents the results of a cross-cultural research on pet owners’ individual differences in hedonic and emotional response to pet food odor.
Results presented at Pangborn 2019 Authors: P Delime 1, K Koppel 2, P Pachot 1, A de Ratuld 1
1 Diana Pet Food, Elven, France
2 The Center for Sensory Analysis and Consumer Behavior, Kansas State University, Manhattan, KS, USA"
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