Our mission
Diana Pet Food is the global leader and pioneer of high value solutions improving pets’ well-being and owners’ satisfaction.
Many pet owners today consider their pets as members of their own family. The phenomenon of ‘pet parenting’ has gone beyond a passing trend. Pet owners project their own preferences onto their pets, which means that they are becoming more engaged when shopping for pet products. They expect more product choice and quality, as well as enjoyment for their pets.
Diana Pet Food partners with all stakeholders towards improving the quality of life of pets, increasing pet owner satisfaction, and supporting customer brand performance.
Our strategy
1.
Continue with Diana Pet Food's international development
2.
Reinvent palatability from the food manufacturer, to the owner and his pet
3.
Invest in new growth drivers
Our history
Diana Pet Food is a relatively young company that has developed rapidly. Its success is a story of consistent pioneering within the pet food industry. With origins in a French family milling company that diversified into livestock and animal feed in the 1950s (the Guyomarc’h Group), it has emerged at the forefront of the pet food industry through a series of key steps, including these particular highlights:
1978
Production of the first palatability enhancer
from poultry offal in France
1997
Creation of SPF
SPF (Spécialités Pet Food), known as Diana Pet Food, had already existed...
2000
Formation of Panelis, the innovative and pet-friendly measurement center
2007
Formation of Vivae
Initially set up under the name Vit2Be, Vivae provides unique business value and...
2014
Acquisition of DIANA by the Symrise Group
DIANA was taken over by the German industrial group, Symrise - global supplier...
Our expert teams
From fundamental research to market insights to performance measurement: Our global expert teams combine a wide range of skills and expertise.
Five global expert platforms fuel Diana Pet Food’s Research and Innovation across the world, investigating and delivering pet food performance drivers. Regional development and technical support teams utilize their findings to design solutions that meet specific local market requirements.
