Posted at 15 March 2018
Press release //
Phileo, Lesaffre’s business unit dedicated to Animal Care and Diana Pet Food have entered into a partnership in yeast and bacteria solutions for the pet food industry.
Marcq-en-Baroeul and Elven, France (March 29th, 2018) – Phileo Lesaffre Animal Care, a global producer of innovative solutions from yeast probiotics and yeast fractions for animal care, and Diana Pet Food, global leader in high value solutions improving pets’ well-being and owners’ satisfaction today announced the decision to market and develop a complete portfolio of yeast and bacteria solutions for pet food manufacturers.
Yeast and bacteria related products are located at crossroads where several health benefits relevant to our beloved pets meet: food acceptance, digestion, coat condition, protein quality, and immunity. These added value ingredients are well-perceived by pet owners, and their multiple effects make them competitive ingredients as they address several market needs whilst keeping recipes simple.
The partnership brings together two global players with a solid track record in offering high performance nutrition and health solutions to the industry, who share the ambition to always better serve their customers and to increase the value given to the pet food industry. Diana Pet Food receives the exclusive distribution of the Phileo portfolio of yeast and bacteria solutions to pet food manufacturers on a global level. Starting today both companies will be collaborating in the development of a probiotic solution especially created to meet the specific demands of the pet food market.
“The joint resources of Diana Pet Food and Phileo will allow the pet market to get quicker and easier access to the complete program of yeast-and bacteria based solutions from Phileo Lesaffre Animal Care,” says Frédérique Clusel, General Manager of the Phileo Business within Lesaffre. “Our portfolio covers all cat and dog life stages, from birth to senior, which contributes greatly to consumer brand loyalty. Combining our core expertise on live microorganisms and dedicated nutritional solutions for pets, results in probiotic solutions to raise the health of our pets naturally.”
“This partnership follows the ongoing strategy of Diana Pet Food to answer the global and growing concern of the pet food market today: the health and well-being of our four legged companions.” says Bertrand de Launay, President of Diana Pet Food. “Phileo Lesaffre Animal Care’s portfolio will complete the solid health and nutrition solutions of our expert brand Vivae. We are also thrilled to associate our teams to develop new opportunities based on probiotic solutions.”