Posted at 26 February 2018

When conducted properly, palatability testing is a useful scientific and marketing tool pet food manufacturers can rely on to make strategic decisions. However, the risk of generating false conclusions from palatability trials exists due to biases that can appear if protocols and panels are not properly controlled.

Diana Pet Food's experts in palatability measurement have established several good practices to avoid measurement biases. They include the careful qualification of the animals, the perfect control of testing conditions (time, duration, ration...), but also the respect of animal well-being. Indeed, representative and reliable answers can only be obtained with healthy, happy and unstressed pets!


Authors: Christelle Tobie - Panelis Business Development Manager @Diana Pet Food - & Claire Larose Forges - Ethologist @Diana Pet Food

Want to know more about this publication? Contact us here

Receive our White paper

Discover other publications on this topic

White paper - Measurement

Happiness for dogs and their owners, Measuring Pet Food Emotional Performance

Happiness is in the bowl... Discover how emotional responses in dogs can effectively measure pet food performance.


Article - Measurement

Pet Sens' Innov, one step ahead in petfood performance measurement

Pets' sensorial perception, emotions and behaviors... many criteria reflecting pet food performance are studied in Panelis' Pet Sens' Innov plateform.