Posted at 12 July 2018
According to animal scientists, food scientists and chemists, palatability is defined as the appeal of food for the animal and the ease with which it is eaten. Palatability is thus a key factor in the success of a product launch. Therefore, it is crucial for the pet food market players to carefully manage the palatability performance when formulating their products.
Experts from Diana Pet Food conducted several researches to assess the impact of kibble formulation on palatability. Based on the feeding behavior difference between cats and dogs and the identification of their specific palatability drivers, the study focuses on the impact of starch, protein and water content on palatability.
Authors: Magali Fournier, R&D Project Manager @Diana Pet Food
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